Powering Up: Analyzing the USD 36.6 Billion Protein Powder Market with a Projected 7.3% Growth Rate by 2032

The protein powder market is expected to reach a value of over USD 22.3 billion in 2022 and expand at a rate of over 7.3% between 2022 and 2032. With more than 63% of all sales in 2022 going to protein powder, it dominated the worldwide market for protein supplements globally. By 2032, the market for protein powder in the United States is anticipated to develop quickly, reaching a value of USD 9.7 billion.

Protein powder products are commonly promoted as products that help athletes and other physically active consumers grow muscle and improve performance, which has led to an increase in the product's sales across the globe.

In the multi-stress settings of goal-directed, frequent, intensive, and/or protracted exercise routines, athletes have heightened physiological protein requirements to maintain enough protein synthesis and energy generation, as well as sufficient immunological function and excellent gut integrity.

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Protein requirements rise in tandem with the intensity and duration of athletic performance as a result leading to rising adoption of protein in meals prior to and after the performance, as well as at regular intervals throughout the day, to ensure an adequate supply of essential or indispensable, amino acids.

Protein powder is widely used by normal gym visitors as well. It is frequently taken in addition to other protein-rich foods, with no professional nutrition advice.

Protein powders have been shown to improve the adaptation response to resistance training in resistance-trained subjects under the age of 49, and various indicators of high protein intake have been linked to improved muscle function in young adults, boosting the protein powder industry.

Key Takeaways from the Protein Powder Market Study:

Who is winning?

Key players operating in the global Protein Powder market are focusing on reaching a large consumer base by implementing various strategies such as product innovations, marketing & promotional activity, strengthening distribution channels, and adopting sustainable production.

Some of the leading companies offering protein powder are Omega Protein, Amway, Abbott Laboratories, Glanbia Group, Herbalife International of America Inc., Vitaco Health, ABH Pharma Inc., GlaxoSmithKline, Makers Nutrition, Living Inc., and others.

Get Valuable Insights into Protein Powder Market

FMI, in its new offering, provides an unbiased analysis of protein powder presenting historical demand data (2017-2022) and forecast statistics for the period from (2022-2032).

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Protein Powder Market by Category

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